Over the past ten years, 99FM has been inspiring Namibians to Master their Destiny – earning the reputation of being a lifestyle brand that amplifies the brilliance of minds and aspirations for a better future.
As the world moves forward in a time of excitement and flux, humans are increasingly
realising that we need less talk, and more positive, constructive action.
So 99FM is putting on the work boots with its refreshed brand: calling Namibians to step up the inspiration and do the work to craft new destinies for ourselves, our children and our country.
TribeFire Studios Brand Experience Manager and newly appointed Director for 99FM,
Zellmari Brandt says; “There is vigorous energy in the younger generations to live honest,
impactful lives. 99FM is moving to amplify the voices, to be the music for the march, to a
better future.”
99FM roped in multidisciplinary artist and creative, Martin Amushendje, award-winning
makeup artist Jay-Aeron Gertze and popular visual artist and body painter, Sunya “Krayzee
Sue” Beukes for a transformational project that unveils its new brand positioning.
The three worked on creating new visuals and brand imaging which is displayed on 99FM’s platforms, including its revamped website which celebrates a brand new vibe, fresh content and a team of dynamic staff.
Collaborating with the local artists was an obvious move for the station which prides itself on celebrating all things unique, all things Namibian and all things creative. As Brandt adds;
“I think the outcome of our alliance with the artists is magical!”
On what it was like to work on the new 99FM look, Beukes shared: “Exciting! It allowed me to reach deep and really explore my artistic style. I think the pieces we created are next level.”
“The new brand direction builds on our calling at TribeFire Studios to grow influential MEDIA brands that shape Namibian and African minds for a better future. Relevant, connected to our communities by being good and honest storytellers.” – Stefan
Hugo, TribeFire Studios CEO.
