Hendrina Moses is passionate about the creative industry and her love for arts and entertainment has seen her branch out into various roles within Namibia’s creative industry.
She is an actress, talent manager, video director and a model and she has her own modelling agency. She works in the modelling and artist management fields in the entertainment industry. She says that although the two industries are different they overlap and compliment one another. “The modeling management is all about getting my models to get gigs in music videos, brand promoting, recognition and it’s a branding between two countries Sout Africa and Namibia, she said. She pointed out as an artist manager her job is to manage the perception of her artists and to make sure they get gigs once in awhile. “Artist management has to do with me being available during their performance, studio sessions, who they feature with, making sure they get recognised, getting them gigs, social and media attention.” she added.
Moses has big ambitions for the talent she manages and says she has hopes of exporting them outside the Namibian borders. “Artist and modeling management both have to do with talent that needs management and I only have the same aim for it to get recognition out of the country and away of getting them to interact with the same talent outside of our country,” she said.
The talent manger says there is a lot of talent in Namibia but many managers are not doing a good job but rather exploit the people they are supposed to be managing. “We have a lot of talent, as a manager I will say people do not nurture talent, instead they exploit the talent, we had so many young artist who dropped out in the middle because people devalued them,exploited them, if only we could get so many talent managers to work together, give talent that is not known a chance and not only feed themselves but grow the talent.
She added that one of her biggest struggles as an artist manager is that people normally look down on her because of her age and people normally do respect artists in Namibia. “People always looked down on me because of my age, its hard getting recognition for both models and artist as we don’t have enough entertainment shows and platforms that give enough spotlight for people in this industry, when it comes to the models people only tend to want to use them for free,” shares Moses.
Moses says she is hopeful Namibia’s talent management industry will go many talented individuals will come from it as the years go by.
She used to manage Afro-Pop duo O.COM667 Namibia and also directed their debut video Nana featuring Top Cheri. She also manages an artist called Ray. Hendrina is currently managing 6Five and Rencha aspiring artists in the Namibian music industry.
“I’m helping people live a dream I couldn’t live and I’m their leader,” she said.