Shawa fashion on changing the stereotype on male fashion designers.
They are certain things a man should choose as a career in the eyes of society but once he decides to be a fashion designer then all assumptions will lead to the he is not straight mindset. Baddo is out to prove that fashion is more than a relationship status it’s a passion and a career for both male and females.
Windhoek annual cultural festival 2019 winner, Elifas Shawapala Ndaumbwa well known by his clients as Baddo is a fast rising fashion designer from Endola in the northern part of Namibia, currently based in the capital studying at the college of Arts. Due to his untamed passion for fashion, as a child he recalls trying to re-create his clothes and at that’s where he convinced himself that was the career for him.
Baddo expresses his style of fashion as colourful.
“I want you to be spotted a mile away, and people might just stop and stare, I would say my fashion is more focused on street and a little casual sometimes, I just love making a statement with my work by adding that Shawa fashion touch, I just want to clearly state that I am very much straight guy and not gay, I just want to break the stereotype about male fashion designers,” he said.
Having dressed celebrities such as King Elegant, Bantu and various artist, he is currently working for himself because he firmly believes in being his own boss and making his own decisions and create a successful business for himself. The designer is working towards his end of year collection which has seven garments and is soon to be announced. You should definitely watch out for that. For all ordering purpose you can find him on Instagram as Shawa fashion.