Big Ben has a few words of encouragement and support for aspiring artists in the Namibian music industry.
The Okinikini singer has been in the music industry since 2001 and has a wealth of knowledge he wants to pass down to artists who don’t know how the industry works.
He also had a personal message for Kaboy Kamakili. “The only advise I would give to a young musician as promising as Kaboy Kamakili, this new sensation is that my boy look at all the best musicians in the country they are literally self managed. There is nobody to rob them and nobody to fail or backstab them but their own fears and mismanagement,” he told unWrap.online.
He said artists in Namibia manage themselves and give other job functions like marketing, promotions, events management and social media management to people they can trust. “Namibian artists manage 90% of things themselves but allow experts to do other things for you. Everybody saying Kaboy must look for other management as far as I am concerned a young man like himself has got enough time to learn for himself and to manage himself and his business,” he said.
He said people should instead teach Kaboy Kamakili how to manage his bookings and how to run his business or brand. “The industry is too small for Kaboy to pay people to manage his brand. He is not going to make enough money to manage 20 people around him. He must self manage and learn from those who have done it and there is enough examples he can learn from,” said Big Ben.
Big Ben said majority of Namibian established artists do not want to help aspiring artists but make it seem like they are helping them. “There is no musician in this country who has been assigned somebody who has gone to the same level as them,” he said.