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Bossing on his sophomore

Award-winning music producer, DJ Chronic is set to release his second studio album titled ‘Boss’ this Thursday, 9 December.

DJ Chronic has been putting in the hours of polishing his craft and growing his brand for many years. His hard work has rewarded him with a solid credit of achievements, it always feels good to see one’s brand grow in quality and dominance. Music producing, music video production and being an author; are some of the accolades we are aware of, and you cannot deny the impact in all of this.

He describes ‘Boss’ as a unifying album as it features so many talented Namibian artists both new and established from Exit, TopCheri, TKB, Manxebe and more. With features like that, DJ Chronic is confident that his second album will create so much buzz, which to him will be a testament to his progression and what inspiration it is. “Boss means someone who is caring, responsible, loving and is therefore for everyone, so due to the pandemic I thought of using music as the catalyst to unify people. I wanted an album that would speak to everyone and heal people in the process,” he said.

On the power of collaboration, DJ Chronic shared that he could have chosen one artist to make a joint album with, but instead he chose to work with more than 10 artists because he believes, it working together strengthens the industry. “A lot of artists have been working on their own and for me bringing so many artists together on the same album is a way of showing people how powerful we can be when we choose to work and learn from each other as an industry.”

Boss is going to be available digitally as well as on physical copies. “We are having multiple ways of distributing the album. It is available on order on 0813470183 or alternatively, people can purchase the zip file to the album.

“So, you send an ewallet to the number above, we will then send you the zip file link together with the password to unzip the album. We also share with you the App that you can use to open the folder. We protect the album from viruses and getting damaged,” explained DJ Chronic.


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