Musical duo Cool Under Pressure well known as C.U.P has released a new banger single titled Champagne.
Tapping into the international market seems to be the theme of many Namibian acts where execution has been successful too. C.U.P’s latest offering is currently circulating in the South Africa scene with the song being placed and reviewed by multiple mediums.
“ Our hard work as the entertainment industry is finally paying off. It is finally becoming a norm for Namibian creativity to be received across Africa and soon, the rest of the world,” he said.
Willy-G also worked with Top Boy Tuta and Chris Tronix further on the project commented on the fact that the digital age comes with its advantages that creatives can use as opposed to what the pioneers of the local market did not have.
“ We really have it easy. Today it is all about putting your work on social media and pushing it from there. Use your social media time to benefit your brand, after all, it is the same data you are using. The power lies in our hands. We are trying to change our delivery strategies and so far it is working,” he said.
