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Corporates becoming the backbone of entertainment in Namibia

Is your image brand collaboration ready? Here is why this is a story!

It is only fair that as the global entertainment realm moves in a certain direction so does the Namibian entertainment industry. For the longest of time, corporates worldwide utilise influencers and entertainers to get their branding messages across and Namibia is no exception. Corporate Giants such as Namibia Breweries Limited (NBL) have been leading this initiative using musicians including the award-winning Lize Ehlers as well as sponsoring events such as the upcoming Independence Celebrations Concert.

Speaking to unwrap.online on the current corporate and entertainers, the Fantastic Sam hitmaker says it has become easier for corporates to access entertainers for partnerships.

“We live in times of social media where corporates can follow and weigh which creative ambassadors they want to entrust their brands with so it has definitely become easier,” says Ehlers.

Ehlers who has worked with a variety of corporates including O&L which houses companies such as NBL and Pick and Pay on the Mwenyopaleka Roadshows to mention a few say corporate partnerships is tremendously valuable and beneficial particularly in the social era we live in.

“It feels great to offer services to reputable companies and I think more partnerships like this should happen. Creatives can change the marketing and impact of the companies they associate with,” she said.

The RMB Song Night founder, on how entertainers can position themselves to benefit from corporate partnerships, says it all boils down to branding.

“Have a recognised brand and demographic that can be associated with similar corporate images. Be a reliable and professional partner. Artists sometimes forget the impact they have on society with their songs and projects but linking that with a reputable brand can be a win for both parties involved, ” she concluded.

You can catch Lize Ehlers alongside Tiwa Savage, Dbanj, Master KG, Gazza, Lioness, Top Cheri, DJ Castro, PDK and Adora just to mention a few at the Hage Geingob Stadium on 21 March for the Independence Celebrations Concert. Tickets are available in Pick n Pay outlets countrywide for N$ 50.


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