The Namibian music industry has come a long way since its inception, with various factors contributing to its growth and development over the years. From traditional folk music to modern genres such as hip-hop and house, the Namibian music industry has seen a surge in creativity and innovation, resulting in the emergence of numerous talented artists who have made their mark on the local and international stage.
One of the most significant factors contributing to the evolution of the Namibian music industry has been the rise of technology. With the advent of digital recording and distribution platforms, it has become easier for artists to produce and share their music with a wider audience. This has opened up new opportunities for Namibian artists to reach a global audience and build a following beyond their local fan base.
unwrap.online spoke to Fresh Fm radio personality NSK who says that for him local music over the past three or four years started to sound monotonous until recently when he heard some musicians like Mabuzza and Exit doing something different.
“I started digging again and found an incredible amount of Namibian music that was released in the last 12 months. I feel the focus shifted from the actual art to “influencing”. Every artist now was chasing clout. Which I guess is the typical now thing to do. It’s normalised. But for someone like me that genuinely loves and respects what music has done for my soul. It can never be just about vibes,” he said.
NSK added that he is currently blown away by local music and the collaborative efforts of the new kids on the block.
“When it comes to my picks there’s music that I really believe deserve massive hype which includes the Collective Singers and Karishma who deserves way much more than what she is getting. The woman has a vibe that will speak to any young Namibian on these streets. She’s got the raps, the vibe and the swag to match,” he added.
NSK also says that Namibians are requesting radio play from artists like Mega, Oteya, Lioness, Dj Vuyo, Kalux, Yeezir, Dj Siya, Waters, Top Cheri, Dj Spuzza and ChesterHousePrince.
“Rightfully so because these acts have been churning out sing alongs and bangers,” he ended.
Moreover as the Namibian music industry has evolved, it has also had a significant impact on the artists themselves. Many talented musicians have emerged, showcasing their creativity and skill on the local and international stage. The industry has provided a platform for artists to express themselves and connect with their fans, enabling them to grow their fan base and make a name for themselves in the industry.
Another radio personality and music analyst Dazzle from Radio Energy told unwrap.online the music industry is immensely growing together with the western and popular african sounds and he is loving it.
“Musicians are putting in the hard work from producing quality sounds, music videos, to stage set up, dressing code and performances. Although only few artists perfom live I would appreciate to see more of them doing it because it gives a different flair from the original song,” Dazzle said.
His top 2023 picks include Azaria, Ixa, Waters, Yeezir, Azmo, Karishma and Adora while artists that are getting airplay on their radio station include Dj Spuzza and the Slaughterhouse Gang, Azmo, Yeezir, Adora, Ethnix, Dj Castro, Nally, Zikii, Lioness, Chester The House Prince and the Musketeers.
Despite the growth and success of the Namibian music industry, however, there are still challenges that need to be addressed. These include issues such as piracy, lack of adequate funding, and limited access to international markets. Nevertheless, the industry continues to grow and evolve, with Namibian artists contributing their creativity and talent to the global music scene