J Black speaks on why he opted to work with Panarottis.
Local rapper and Panarottis Pizza restaurant today announced that the two will be doing some collaborative work together. J Black told unWrap that the collaboration between the pizza franchise is humbling and that he is happy to be part of the family.
” I chose them because of their slogan to be honest, ‘big on the family’, that’s what I’m all about… I call my fans family, so I relate to that slogan,” he said.
The rapper also said the collaboration is about two brands working together and creating a conversation.
“Imagine a brand as big as Panarotti’s actually having me promote them. They have a way bigger brand then I do, but I feel like its more about creating a conversation surrounding the two brands, so the youth of Namibia now knows that Panarottis is working with one of their own, it becomes easier for them to relate with the brand and to feel some sort of responsibility towards supporting those who support one of their own.”
The collaboration includes J Black shooting his music video at the establishment and him promoting Panarottis at his events as well as giving his fans meal vouchers.