2020 Male Artist of the Year KP Illest recently spoke to unWrap.online to give his two cents on how to best go about making bank online.
“One of the biggest mistakes artists in this country make is that most times they go for the cheapest option, but obviously as we learn in life, cheaper does not always mean better. Also, many of them do not pay attention to what type of format the distributor asks for and which streams best, because quality is important,” KP lllest said.
He navigates the digital distribution networks by engaging them after doing a lot research.
“Before I even decide who I’m going for I actually contact them through their help desks to get an idea of how they tolerate questions which then shows you how serious they are about the services that they render,” KP said.
He also said that local musicians can make up to N$10 000 per month if you have a good number of plays. “Obviously it is not the money the likes of Drake or some South Africans are making, but considering our population and the money put into creating content, how many artists can actually say that they are making N$ 5000 to N$ 10 000 extra on the side just from their music, that is beyond performing,” he said.
KP Illest says that the world is online now, there’s no way to hide from it. “People are consuming more and more music online, even ViralCom is a form of online distribution. It’s really only a matter of time where we will see the big shift to online and you don’t want to be behind the curve when that happens,” He said.