RTE starlet and Dat Is Good singer has become the first African female artist signed to American label Empire, and only the 3rd African artist signed to Empire as a whole. The multi-million dollar recording contract also includes a publishing element which will elevate RTE Records to international level.
The financial implications of this deal will not only benefit Kurzca and RTE records but has the potential to benefit the Namibian industry as a whole. These funds have been availed to them for the production of Kurzca’s music, videos, brand management, and any other relatable content.
Speaking at the announcement launch, the company’s spokesperson and executive PA Caroline Oherein also said it is with great pride that they say RTE records will make it a point to use Namibian producers, photographers, directors, videographers and dancers.
“As we know, the global music industry is controlled by a handful of companies, making it extremely difficult for an outsider to make it in the global industry without one of these machines behind you. This partnership with Empire will allow us to get into the right rooms to make sure that we turn Kurzca into the biggest star the world has ever seen, and yes, we genuinely mean the world,” she said.
Speaking in absentia, deputy minister of Information and Communication Technology Emma Theofelus said that the partnership is a great milestone for Namibian creatives and applauded the RTE camp. Theofelus further stated that there is a need to change attitude towards creative talents as they too are careers that can contribute to the GDP of the country.
“This is a huge opportunity for Namibia. It is an opportunity for everyone who has unexploited talent countrywide. It is an opportunity for us to make music a real career in Namibia and not just leisure as it is previewed,” she said.