BY: FOIBE SHAHEPA
Multiplatinum South African artist Lira has been appointed as the first tourism ambassador for the Federation of Namibian Tourism Association’s (FENATA) new travel ambassador initiative.
Speaking at the event Lira who has been in Namibia for the past few months said that she welcomes her new role as she loves nature and Namibia.
“A friend recommended Namibia to me and I immediately packed my bags for a 21-day stay in Namibia in March. I have been in Swakopmund, quad biked on the dunes and skydived,” she said.
The travel ambassador initiative is a pilot concept by FENATA, to help market destination Namibia to a broader-based audience. According to the chairperson at FENATA, Netumbo Nashandi, the South African songbird was appointed to create a multiplicity as well as to bring back tourism in Namibia with a mix of traditional and new marketing methods. FENATA is currently in the process of looking for a Namibian female ambassador who will join Lira in making destination Namibia known.
Lira who has the ambassadorial gig for the next two years will continue to travel Namibia by heading off to the Zambezi Region.
“I’m a natural fit for this ambassadorship because I have had a magical experience that has positively impacted my life. I’m looking forward to sharing my experiences and encouraging people to come to experience this life-changing place,” she concluded.