Namibia’s music industry is a huge popularity contest that focuses on popularity instead of talent, this was said by rapper Meta.
He went on twitter and shared his frustrations with his followers about the entertainment industry. ” In Namibia we support popularity over talent. Fight me if you think I’m saying anything further from the truth,” he said.
DJ Alba also commented on the tweet and denied Meta’s claim. The disk jockey said sometimes artists are popular because they are marketed properly and that artists should just not rely on talent to carry them around in the industry.
“It all boils down to how that “Talent” markets their brand.Its pure Marketing, so many talented people out there but lack basic marketing knowledge or lack funds to properly market their brand, the brand will unfortunately become stagnant,” said DJ Alba.
Meta interjected and said he was talking from a consumer perspective.
“Once again I’m speaking from a consumers perspective. And this goes way back when our industry started. Iv seen a lot of people do heavy marketing but still as consumers if certain outlets aren’t saying its popping we don’t bother to make our own judgement,” he said.
In his defense Meta also stated that he is not saying that all popular artist are not talented but that consumers normally look over talented artist. He also said this forces artists to change their creativity and adopt to the sounds that consumers like.
To be fair, Meta might be right, consumers are sometimes a bit limited when it comes to their music choices in the country and they rely on many platforms to inform them who is popping in the industry. Sometimes, like DJ Alba said many artists as talented as they are do not have strong marketing campaigns and their content does not reach their target audience. Many times, artists also cater to only one audience and do not target a variety of consumers, this can be detrimental for their brands and can lead to a less popular and stagnant brand.