Just after a trendy MTC Windhoek Fashion Week in the capital, today MTC
launched the company’s clothing line under the banner ‘Bluetick’.
The initiative, which is a brainchild of the Most Admired Brand and leading telco, will create a platform for local designers and creatives to better market and sell their fashion taste to the 081 Nation and wider Namibian fashion space.
The online store, which boasts a knee bent industry amidst COVID-19 and a shoe-string appetite for buying locally, will see local designers, on request, serve an over 2 million reach. Bluetick is a first of its kind local online store initiative and will go live 01 December 2021.
“The objective of Bluetick initiative is to uplift the Namibian fashion and design industry, through creating opportunities that support and encourage talented Namibian fashion designers to showcase their talent and be able to make a living out of it. These groups of talented designers have now collaborated with MTC to design exclusive clothing for different age groups and accessories for the MTC brand. These designs will be exclusive to MTC while the designers will pocket the earnings derived from the sale on Bluetick,” said Tim Ekandjo, MTC’s Chief Human Capital and Corporate Affairs Officer.
The online boutique, on behalf of the designers, will be hosting and selling their garments and accessories on the MTC e-commerce platform. This translates that the designers will be producing products, determining their selling prices, and MTC will do the selling on their behalf via MTC e-commerce platform, and the money will go directly to the designer (s).