Home NAMAs hang in balance

NAMAs hang in balance

By Jeoffrey Mukubi

The Namibian Music Awards formerly known as the Namibian Annual Music Awards (NAMA’s) has still not garnered sponsorship barely months before the nomination process for artists are normally launched.

Speaking to unWrap.online the chief commercial officer for the NBC Umbi Karuaihe-Upi, confirmed that the country’s biggest music awards show hangs in the balance with much uncertainty about its future brought about by the raging Covid-19 pandemic.

According to her, no corporate company has yet taken the bait to sponsor the show citing the Covid-19 pandemic which has taken a huge toll on the entertainment sector, as a factor.

“As you know, we are in uncertain times, due to Covid-19, so many activities and events are influenced by it. The prospective partners with NBC are also making decisions bases on the current situation,” she said.

She added that there is no confirmed sponsor at this point as they are only meeting with prospective partners and information about the event including the new name under which it will take place, will be available only at a later stage when a decision has been made.

RMB Song Night director and former Female Artist of the Year ta the NAMA’s, Lize Ehlers told unWrap.online that not having the NAMAS anymore adds a huge weight on the uncertainty and challenge that Namibian artists (emerging and established) are going through.

“Even if people are slowly getting used to the new normal, artists are working day and night to create new ideas to have some form of income during this pandemic. It is a tragedy that Namibia has no form of financial security for people whose livelihoods were directly taking away by the pandemic” Ehlers said.

The NAMA’s, which lasted for ten years was preceded by the Sanlam-NBC Music Awards that lasted for seven years until MTC took over as the main sponsor in 2010.

unwrap
unWrap.online is an exciting digital magazine based in Windhoek Namibia. Our niche as a publishing company is covering News, Entertainment, Business, Lifestyle and Sport. We have put plans and a robust distribution network in place to enable us to effectively distribute our magazine throughout Namibia and also to the rest of the world via our online platform. At unWrap our main goal and purpose is to document, celebrate and highlight the lifestyles of Namibian creatives whether they are established or aspiring creatives across many fields in the Entertainment Industry.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

Tim Ekandjo and King Tee Dee scheduled for a boxing match

The King of Kwaito, King Tee Dee and Founder of Project Never Walk Alone Tim Ekandjo are scheduled...

MultiChoice Namibia, NBC announces 13 Local Film Concepts

After months of evaluation, MultiChoice Namibia (MCN) and the Namibia Broadcasting Corporation (NBC) concluded...

Y’Cliff births ‘Sunday at 5’ acoustic show

Singer and performer, Y'Cliff has recently gone one up after hosting what now seems to be a popular...

Gazza to host 5 concerts in one day

Artist of the Decade,  Gazza is constantly pushing the creative envelope in Namibia while still maintaining his spot...

Yoga for Humanity: Yoga enthusiasts in Windhoek mark 8th International Day of Yoga

The 8th International Day of Yoga (IDY) was celebrated with great enthusiasm in Windhoek today under the theme...
AllEscort