We have seen Namibian socialites influence brands such as Delush wines and Tanqueray but we had seldom seen a global brand partner with Namibian celebrities, which makes the Nivea4Me campaign even more exciting.
Clearly, the Namibian influencer culture is growing and global brands have started knocking at the doors of Namibian socialites. For once, we do not have to watch people across the borders running a global brand campaign. This is because last week Nivea launched its influencer led campaign #Nivea4Me partnering with influencers from Namibia, Zambia and Botswana.
Reality star Dillish Mathews, TV and Radio personality Paul Da Prince and life coach Nelao Nengola took to their social media platforms last week to break the news to their followers.
Nivea has afforded these influencers the opportunity to run the campaign alongside an SMS competition until 7 December 2019. To take part in the competition entrants are required to purchase two Nivea products (1 Body product and 1 Deo or Face product) from participating stores and send an SMS with the last four digits of the barcodes of the products purchased to 35000. One eligible winner stands a chance to win N$10 000 in cash together with a NIVEA product hamper.