By Jeoffrey Mukubi
Founder of DonLu Africa Llewelyn Adams recently sparked an interesting debate among artists and creatives on Facebook after he posed an ostensibly provocative DYK question. “Did You Know: Namibian Music does not get as much airplay or even at all on South African radio stations. No Namibian song made it into any chart for most plays (even the Top 1000) on South African radio stations for 2020,” he wrote.
Many artists then quickly started giving their two cents on the matter of fact. “While Nascam paid close to 400k just for 2020 too S.A and international artist , what does that tell you our system if more in favour of international music , the system need to be regulated in a way that we play more Namibian music so we pay out more to Namibian artists simple, jrrr it’s not Rocket science,” Don Kamati wrote.
“My question is how do we expect our Namibian music to top charts elsewhere in the world with having a low number of percentage in airplay compared to that of international music on our local radio stations? Local music should have more airplay period,” wrote Terence Pieters.
One Africa journalist Joseph Ilonga wrote “ To be honest, and not disrespecting any artist or label’s hustle in Namibia, but how much of an impact outside of Namibia do these new local features with South African artists have? I highly doubt those South African artists perform these songs at their shows, even if it’s just for a few seconds,”
DJ KBoz replied writing “It’s more of the financial tail that follows a big song. Unfortunately our record labels don’t have the financial pull to see an international collabo thru to the end. There is a lot of politics that goes on which unfortunately our artists can’t battle due little or no financial backing,”
Kasi Vibe founder Bomba Shiwedha posted “Radio stations are way far, talk about clubs, or even Djs at events you won’t hear any Namibian music in SA.”
Knowledge Ipinige also contributed to the debate saying “How do we expect Namibian music to receive airplay in other countries if our artists have no export marketing strategies in place and refuse to take advice from those with the necessary networks,”