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Producer gives back with a free album

12 track album up for grabs by KalloOnTheBeat!

Award-winning producer Kallo On The Beat will be giving back to the industry by helping a musician record a 12 track album for free.

The producer with 11 years of experience, today announced the new project that will see an artist get the best-produced projects with the help of Namibia’s finest in their fields including a year of free public relations consultations as well as a music video by Racio Media. Speaking to him, Kallo On The Beat says the initiative is aimed at helping artists maintain a good consistency rate as the pandemic has affected many financially to the point where recording new music is a privilege. In addition, he says it will be a chance to work with the best in the industry.


The process requires artists to be nominated through the ViralCom platform where the top ten will be selected based on a strict criterion that carefully considers aspects including talent in the end. A vetting committee yet to be announced consisting of different industry commentators will be used to facilitate the process.

The 11 times NAMAs nominated producer further says the project will contribute to the industry forming a united front as different creatives contribute in their ways to help crown Namibia’s next big thing.

“It is exciting to know that someone’s career can be enhanced by a mere N$ 3.00. I am getting calls about this already and I didn’t expect the response so soon. I look forward to working on this project,” he says.


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