Home Music Sunny Boy signs to the Rockstar group

Sunny Boy signs to the Rockstar group

The Rockstar Group have signed accomplished award winner, hip-
hop and kwaito recording artist, performer, lyricist, music producer, actor and entrepreneur, Sunny Boy to
groundbreaking global agreements with its Rockstar ONE, OAS1SONE, Rockstar Television and Rockstar Publishing
businesses. The deal was inked in November and will see the Namibian recording artist release his highly
anticipated summer smash hit Sh’tafula just released globally with Rockstar as well as all his future records and Rockstar will also re-release his entire back catalogue to a global audience.

In this new partnership, Sunny Boy and The Rockstar Group will also explore Pan
African and global opportunities for other Namibian artists signed to Sunny Boys labels, Yaziza Entertainment and Hikwa Culture, and fast-tracking these artists brands and music to Pan African and global music stores, radio stations, playlists, clubs, DJs, bands and other collaborative producers and artists from other African countries and beyond the continent. Sunny Boy’s content will enjoy premium placement on the number one African premium content and Premium Livestream platform OAS1SONE and Rockstar Television which reaches a subscriber base of over 265 million paying
subscribers across Rockstar’s unique and exclusive partnership with various of Africa’s leading Mobile Telco’s.

The partnership will furthermore open doors and explore a myriad of other potential opportunities in global films, TV shows, games and many more through Rockstar Publishing’s unique on the ground network across Africa and worldwide and worldwide through Rockstar’s’ global partnership with the world’s number one and biggest publishing company Sony ATV.

In Namibia Sunny Boy aka ‘The Hikwa King’ is a multi-award-winning superstar and was recent awards the Best Kwaito Artist of the Year at the Namibian Annual Music Awards 2020 and he’s one of the most widely followed artists across social media. Sunny Boy was born in Ongwediva, Northern Namibia and always knew that he wanted to make music. He set out to create a new and original sound by fusing certain elements from existing genres such as Kwaito and Hip-Hop and then adding his unique “Sunny Boy experience”. The result is an unmistakable fresh sound that he passionately calls Hikwa Style. “Hikwa is the best of both worlds.” A fusion of tight Kwaito beats and hooks with a tight Hip-Hop flow. It’s about telling a story and making people dance at the same time” – Sunny Boy.

With a myriad of smash hits and records under his belt such as ‘Young Black n Gifted’, ‘Elailineendunge’, ‘Sleeping Giant’, ‘Business & Pleasure’, ‘P.A.S.S the H.I.K.W.A’, ‘Ependafule’ and ‘Uuyelele’ – Sunny Boy has proven being a smash-hit King. Blessed with a combination of songwriting skills and talent, the result is the raw energy he brings to the microphone and thought-provoking and socially conscious lyrics that have earned him respect amongst his peers, as a lyrical artist.

In addition to his musical career, Sunny Boy was in the past officially with the Namibian Red Cross Society’s Ambassador for the Youth and Ambassador for Special Olympics, in this previous role saw him working with young people from all over the country to inspire and motivate them to work hard to secure a brighter future.

Sunny Boy has performed at the Big Brother South Africa show and Channel O and opened up for several African and international superstars including Eve, Malaika and DJ Fresh to name a few.

“I’m excited about my partnership with The Rockstar Group and the doors this will open and barriers it will break
down. Now my music and brand can reach and expand to a Pan African and global audience and having the
Rockstar team as part of the family now introduces a new era for my brand and my music to reach even more fans and greater heights.” Sunny Boy commented.

“We are thrilled to partner with one of Namibia and Africa’s great musical talents. We share the same energy and vision for Sunny Boy’s great talent, and we are equally excited about the doors this opens for Namibia’s amazing talent and music to the rest of the continent and the rest of the world” noted Jandre Louw, President and CEO of the Rockstar Group of Companies.


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