With the COVID-19 pandemic not simmering down any time soon, artists are adapting to the lockdown regulations by having to swap their live performances into virtual ones.
Artists are finding innovative ways to interact with their fans. Namibian reigning artist of the year, Lize Ehlers is one who does not shy away from cultural diversity.
#soulstylechallenge was inspired by the lyrics of one of her songs “need to be the light, need to be smile smile, to go that extra mile”. It features an individual who embraces their culture by singing and dancing to the tune of the music.
When asked about what inspired the lyrics and this challenge, Ehlers said that the lyrics talk about how we are all affected by the COVID-19 pandemic and how we can carry each other through these times.
“Tuli felt the song spoke strongly about how we should radiate light and kindness during this pandemic”, she said.
“It started with Tulimelila Shityuwete, then Odile Gertze did the #soulstylechallenge, the dancer Lilly Masule did the challenge after that and now various Namibians are busy recording their challenge and posting it online”.
Ehlers further said that culture is the epicentre of human existence and that it brings people together.
“Knowing your roots gives you strength and a place to stem from, it helps you to navigate your creative choices, your resonance and how you express yourself”.
She also said that because her heritage is diverse and she has no choice to embrace all the cultural richness that is in her family.
“I embrace cultural diversity because I come from such diverse cultures, I am mixed between Zulu, British, German, Cape-Malay, Colored heritage and I have a rainbow family of many influences as well”.
She further urged the nation to embrace and celebrate all corners of culture and unite as one.
“My message is that the more we infuse our work with heritage and culture, we can put our stamp on the world, therefore let us bring messages of hope and inclusivity and help each other through this difficult time”, she added.
Ehlers concluded by saying it is great to see music and culture being embraced and celebrated in Namibia.
“It is great to see my music, Namibian music celebrated in a world-wide trend way and challenges are huge at the moment, they keep Tik-Tokkers busy”, she concluded.