Home Strategy Business Watch: MTC's oSmartPhona advertisment here

Watch: MTC’s oSmartPhona advertisment here

Mobile Telecommunications Limited (MTC) through their parent advertising agency, Advantage Y&R Namibia has released the advertisment for the oSmartPhona campaign.

The video features a medley of recognisable Nambian creatives such as Zulu Ama Daz Floor, models Varaa Hambira, Johanna Swaartbooi, Aina Kweyo and Courage The Comedian as well as DJ Alba.

In the advertisement Zulu Ama Daz Floor’s character walks into a posh and uptown party where many of the party goers are struggling with their internet connections as they find it difficult to upload videos and pictures from the party. However, as the party continues, Zulu’s character provides enough 4G connectivity for the party to go on smoothly.

The oSmartPhona campaign was launched in 2016 by MTC at the cost of US$60 million (about N$870 million) to upgrade from 2G to 3G telecommunications network. The campaign’s main goal was to provide 20 000 subscribers with an internet connection. The campaign also saw MTC introduce affordable smartphones for their customers in an effort to provide them access to 3G network in 2016. The campaign is back with a 4G upgrade for all MTC customers.

Shona Ngavahttps://unwrap.online
Shona Ngava is a music journalist, educator, and blogger who aims to share more insight on how music impacts the average listener. He has worked previously for the Namibian Sun as a journalist and has done countless reviews of many albums and singles focusing specifically on the Namibian music scene. He is the host of the only show on radio that is dedicated to album reviews and music critiquing in Namibia. He works at the community radio station of the Namibia University of Science and Technology (NUST) called NUST FM. He is currently the Programming and Music Director the radio station and is responsible finding the right music for the station and audio and radio production at NUST FM. Shona Ngava has 5 years experience within the print and broadcasting industries and has a Bachelor’s Degree in Journalism and Communications Technology. He is passionate about the entertainment industry and elevating and taking it to better heights. He believes in equal treatment of artists and making sure their stories are told all the time every time hence he is a contributor for unwrap.online. Besides Journalism, Shona Ngava's other interests lie in artist management, social media marketing and talent management and brand management.

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