Home Uncategorized Zambezi fashion takes center stage

Zambezi fashion takes center stage

Malcolm Lukuta Munyaza

Katima Mulilo based designers Mowa Silvians and Masiye Joseph are currently making waves in the Namibian fashion industry with their new fashion line Fashion Addicts.

The duo sews garments for all occasions using some Zambezi fabrics and materials provided by clients. One of their source materials is the traditional Zambezi fabric commonly known as chitenge. It is a long beautiful flowy fabric worn around the waist and they use this to create new garments such as shirts, pants, skirts, shorts, dresses and recently started creating face masks.

Photo: Contributed

According to them there has been a need for fashionable garments from the Zambezi region in the fashion industry. “We want to change that and we want take up space,” they said.

The duo further said that although their target market was more of the older generation, youth have also started showing interest. “We appreciate the vintage feel more and that is why we initially targeted the older age group. The designs we recently launched are getting positive responses and it is really fulfilling to see support from our people across the country,” they said.

To give back to the community they have started an initiative of donating school uniforms to disadvantaged children. “We do not want to forget where we come from which is why we started this small project of giving back to our community. We’re therefore asking the public to assist us in this regard,” they plead.

Fashion Addicts is currently running a new promotion on social media where one lucky person will get to walk away with a Fashion Addicts merchandise. The promotion runs until August.


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